LionsPride Associates began with a bold choice on a cold January morning in 2014 — to widen the gate of executive support and reimagine who gets to stand behind power.
From the start, our mission was clear: to break open the gatekeeping of executive support and diversify who gets a seat at the table.
We saw an imbalance — 71% of executive assistants are white — while too many multi-talented professionals were overlooked because their résumés didn’t follow a traditional path.
So we built a new pipeline designed to reshape C-Suite support. LionsPride opened doors for exceptional individuals whose lived experience, versatility, and depth had long been undervalued by conventional standards.
Inside our Pride, we do things differently: we recognize talent, tenacity, and integrity over résumés alone, and invest in every assistant through the LionsPride Way — our training framework built to refine, elevate, and ensure mastery.
Our associates come from diverse and nontraditional paths, yet every match brings advanced skills, higher education, and the readiness to deliver elite results.
But our mission extends beyond representation. We’re redefining the profession itself — advancing equity, cultural fluency, and the same level of coaching, development, and investment given to the leaders we support.
What began with one bold leader quickly grew, powered by forward-thinking clients who recognized LionsPride’s rare blend of integrity, excellence, and values-driven partnership.
Today, LionsPride is a trusted partner to visionary teams across industries — delivering elite virtual expertise in executive operations, HR, events, and talent acquisition.
We are more than a service provider. We are a mission.
