LionsPride Assistant began with a bold choice on a cold January morning in 2014.
After a decade in education, Wendy Hernández—a proud, openly gay Afro-Dominican—walked away from the classroom mid-year. No business plan. No roadmap. No safety net. Just purpose—and a belief that real leadership deserves real support, driven by heart, integrity, and vision.
With nothing but intuition and a deep commitment to serve, Wendy launched LionsPride. Within one month, she had her first client. By year’s end, she was supporting three visionary leaders. Growth came organically—rooted in trust, care, and unapologetically values-first.
Wendy didn’t fit the traditional mold, and she knew she wasn’t alone. Instead of waiting for old systems to shift, she built a new one—a new path not just for herself, but for brilliant professionals whose résumés couldn’t capture the depth of their talent, leadership, and lived experience.
LionsPride Assistant was built to power brilliant minds behind the scenes—delivering elite executive and operations support that frees leaders to lead, build, and grow with confidence.
We work exclusively with leaders committed to building strong, diverse teams rooted in trust and excellence.
Inside our Pride, we do things differently: recognizing talent, heart, and drive over traditional résumés—and investing in every contractor through the LionsPride Way, our training framework built to refine, elevate, and ensure excellence.
Our assistants may come from nontraditional paths, but every match is highly skilled, thoroughly trained, and ready to deliver elite support to visionary leaders.
LionsPride Assistant exists to challenge the status quo of executive support. To expand access. To elevate underrepresented talent. And to give visionary leaders trustworthy, values-driven support.
Today, LionsPride is a trusted partner to visionary leaders across industries.
We deliver high-level virtual support in executive operations, HR, events, marketing, and talent acquisition—powered by U.S.-based professionals with specialized skills, cultural fluency, and an unwavering commitment to care and excellence.
But we are more than a service provider.
We are a mission.
We serve as a gateway to diverse talent in spaces where representation matters—and we exclusively partner with clients equally committed to building cultures rooted in inclusion, excellence, and authenticity.
Because for us, this isn’t just work.
It’s legacy.
